5 Reasons Why Your Parish’s Evangelization Program Won’t Work

5 Reasons Why Your Parish’s Evangelization Program Won’t Work

It’s finally time to launch your parish’s evangelization program!

After what seems like endless months of planning, modifying, communicating, and prepping, launch time is here. You’ve read all the right books and been to all the right conferences, and you worked hard at picking the best possible program. The name tags are made, the pencils sharpened, and the small groups assigned. Now, all you have to do is keep the momentum going and parish transformation will blossom like flowers in springtime.

Right?

Well…maybe not.

If you are like so many other parishes, your program may launch to great success and then seemingly disappear without much lasting fruit, ending up assigned to the dustbin of history as another reinforcement for the “we tried that before, and it didn’t work” culture so prevalent in parochial life. The truth is that cultural change is challenging and takes far more than a spiffy new program to occur.

Here are 5 reasons why your parish’s latest evangelization program won’t bear much fruit:

It’s Disconnected

Maybe your parish is exceptionally active, and you have so many things going on that your latest evangelization program is just one more activity in the Greek-Diner-sized menu of competing events. Or perhaps you are under-resourced as a parish, and it took everything that you had to just get this latest program off the ground. Either way, chances are that your new evangelization initiative is not linked in a strategic way with any other parts of your parish’s pastoral strategy. It’s an outlier, and once people go through it, you don’t have any process, program, or event that builds upon what your parishioners experienced in any formative developmental way.

In other words . . .what’s next for the alumni of your evangelization program? What path do you have for them to take the next step toward (or in) relationship with Christ? Here’s a fundamental question I ask every parish that M3 Ministries works with: What is the specific pathway that your parish has available to help those who are unchurched encounter Christ, come to a decision to follow Jesus, mature as disciples, and receive formation to share Christ with others? In order to really bear fruit, every parish must have a clear plan accompanying people on the journey toward missionary discipleship. One program–even the most amazing one–is not sufficient.

It’s a Cattle Call

Catholics have developed a remarkable ability to create institutions, programs, and processes to move large amounts of people through specific experiences–Catholic Schools, RCIA, Religious Education of children, sacramental preparation–you name it, and we can catapult thousands of people through every major hurdle and come out the other side. The problem is that we never take the time to discover where each of our people are in their own spiritual journey before we load the catapult. As a result, we offer every single person the same experience as if they were all in the same place spiritually, and we very rarely help them discern if they are in the right place developmentally for a particular program to bear sustained fruit in their life. And we wonder why our programs seem to have little lasting impact.

It is only recently, with the publication of Sherry Weddell’s landmark book, Forming Intentional Disciples, which introduced the concept of key pre-discipleship thresholds to the Catholic world, that we have a language and conceptual framework for seeing more specifically where people actually are. The work of other apostolates, like FOCUS and their Discipleship Roadmap, have expanded this understanding to the post-discipleship journey. The reality is that people in different thresholds and places on the journey require different things, and offering people something for which they are not developmentally able to receive can cause them to “go backwards” or stall in their journey toward missionary discipleship. In other words, how will baptismal prep at your parish be different for someone in the Threshold of Trust versus someone who is in Seeking?

It’s Terminal

We rarely do any followup or debriefing with those who come through our evangelization programs. Often, our parishioners have positive experiences and may even move through some thresholds, but we never walk with them after and help them unpack that experience. We either end the program abruptly when it is done, or quickly move on to the next program. When we offer experiences and programs that make an impact and then don’t nurture that change within people, we guarantee that the fire kindled within them will eventually die. It is imperative that we take the time and walk with people post-program. It is as important as providing the program itself in the first place. Personally, I like to ask men and women who complete a process or program: “How did this experience influence, change, or deepen your relationship with Jesus?” and “What can I do for you to help you grow further in this area?”

It’s Terrible

Sometimes we embrace mediocrity in the Church, believing that good content and great intentions mean that we can get by with ho-hum execution. The good news is that most evangelization programs today are high-quality and possess phenomenal multimedia resources baked into them. But I’m not just talking about video quality or handout design. Good execution means paying attention to every facet of the program experience–from ease of sign up, to meeting hospitality, environment lay out, small group facilitator discernment and formation, communication with participants, and just about anything else you can think of. In the 21st century, we are competing with countless other activities and experiences for the attention and time of people. This isn’t about making our programs more entertaining, but rather providing the best possible experience for our parishioners and guests. Why invest money, time, and resources into a program that you are just going to run on autopilot?

It’s Unfocused

Evangelization programs should have as their goal the making of disciples. Running a program without explicit understanding  and agreement of this reality on the part of leadership leads to less fruit. When evangelization programs are run to try and keep people engaged or get new people “involved,” they often do not bear lasting fruit. Furthermore, we know that only a disciple can make a disciple. Unfocused evangelization programs often lack the presence of disciple facilitators who understand the disciple-making process. Without disciples facilitating the program and intentionally accompanying participants, the program will not have as much of a long-term impact as it could. This intentional accompaniment includes a willingness to invite others “in the present moment” to drop their nets and follow Jesus if the situation warrants that kind of invitation.

The good news is that our evangelization programs do not have to fail. By taking these five factors in to account during the planning and execution of your parish’s program, you will help that program yield sustainable long-term impact.

7 Qualities of Fruitful Pastoral Leaders

7 Qualities of Fruitful Pastoral Leaders

I’ve traveled all over North America serving the Church during the last 25 years, and I’ve learned a few things.

The most important being the fact that our parishes are filled with amazing, generous, gifted men and women who are not yet disciples of Jesus Christ–not through any fault of their own, but because we as pastoral leaders have not done a great job of proposing relationship with Jesus to them (and living it out for them to see).

Yes, there really is a crisis of discipleship.

But it is aided and abetted by a related crisis–a crisis of leadership.

If evangelization and accompaniment are the core components of the engine that drives parish renewal, leadership is the essential fluid that cools and lubricates that engine, allowing every component to perform at maximum efficiency. Without authentic leadership, the engine of cultural change fails to start, overheats, or blows a gasket, thereby coming to a complete stop.

Just look at the current manifestation of the sexual abuse crisis we are living through right now. Clearly, the causes of this abuse and cover up issue are complex and interrelated, but you can be darn sure that poor leadership on the part of our shepherds has helped to move us to this place today. Healthy things can grow in a healthy climate, and nothing has quite as profound effect on organizational climate (also called culture), than leadership. Just talk to anyone who has volunteered or worked in a parish for any length of time–chances are they will have run in to an unhealthy climate (or two…or three). Such toxic environments stunt growth–personal, professional, and spiritual. They spread division, woundedness, bitterness, anger, and hurt like a virus, and they act in direct opposition to the Church’s mission.

If we are going to take the New Evangelization seriously, and truly live out the Church’s mission, we need to form, raise up, hire, and nurture authentic pastoral leaders who can bear great fruit. The hard truth is that many of our parishes are not led well, and the blame isn’t simply on the pastors, priests, and deacons. Our entire leadership culture often suppresses innovation, uses intimidation and manipulation masked in pious language, promotes mediocrity, and is more concerned with external data (numbers of people who go through our programs and processes) than spiritual fruitfulness. Often, our parishes live, lead, and struggle out of silos rather than focused and generous collaboration.

The context of our current crisis only highlights the dire necessity of leadership transformation. There are no other options–we either embrace a fundamental change in how we govern and live out our common baptismal life as parishes, or we just accept the fact that our future fate will be one of decline, retrenchment, and a growing irrelevance to the secular world.

Responsibility for such a change in leadership begins, first and foremost, with each of us. To that end, we have identified 7 Qualities of Fruitful Pastoral Leaders in an attempt to help individuals and groups of parish leaders begin this journey of transformation. You’ll find the 7 Qualities listed below. In addition, we have also created a free, downloadable Leadership Resource to assist you. This resource not only contains details on the 7 Qualities, but it also sets out some critical reflection questions that you can use individually or in a group setting to form and support your personal development as a leader or the growth of leaders at all levels of your parish. You can download the FREE resource by clicking here or by clicking on the image at the bottom of this blog post.

Note: We chose to use the word fruitful rather than simply effective to highlight an important reality–leadership isn’t simply about positional excellence but about individual and communal impact. Fruitful leaders not only change culture…they change people. In addition, each of these 7 Qualities rests upon the foundation of vision. Not every leader in your parish has the ability to see, articulate, and promote a new vision, but all leaders internalize the vision of the community and live it out in such a way that others are drawn in.

7 Qualities of Fruitful Pastoral Leaders
  • Discipled: First and foremost, a fruitful pastoral leader must be a disciple—one who has had an encounter with Jesus and intentionally chooses to follow Him in the midst of His Church. The discipleship process can not be understood “from the outside.” Fruitful pastoral leaders understand the spiritual journey toward discipleship and know how to help others entrust their lives to Jesus.
  • Invested: Effective pastoral leaders invest intentionally in the mission of the community or organization. They are present and proactive in the process of helping their community live out that mission. In addition to this “mission alignment,” authentic leaders invest in the people they serve, seeking to build them up—even when it isn’t convenient.
  • Relational: Fruitful pastoral leaders understand that, ultimately, their role is to foster their own relationship with Jesus as well as the relationship of others with Jesus, and they create cultures that prioritize those relationships. One of the key ways they do this is by accompanying others relationally. Even if their role has a large administrative component, they never lose sight of the reality that it is all about Jesus and the people they serve. This extends to their colleagues and other staff members; effective pastoral leaders build a web of authentic relationships and choose to work collaboratively rather than in silos.
  • Accountable: Pastoral leaders who bear sustained fruit in their ministry prioritize accountability. They hold themselves responsible for delivering on their objectives and expect others to do so, too. Working in team, these leaders do not hesitate to hold their team members accountable, and when difficulties arise, they do not scapegoat or shift blame; they step up, take responsibility, and look for solutions. Accountable pastoral leaders do not hesitate to have difficult conversations with team members, peers, and their own leaders to bring clarity, reinforce healthy boundaries, and address issues.
  • Discerning: In order to bear the most fruit, effective pastoral leaders intentionally discern the direction and will of God for themselves, their community, their ministry, and in relation to the people they serve. This begins with prayer and attentiveness to the movement of God, coupled with a growing detachment to their own plans and visions. Discerning leaders prioritize prayer as a leadership team and seek the will of God together.
  • Surrendered: Effective pastoral leadership begins with the deep understanding that nothing can truly grow and move forward on our own power; all depends upon the power and presence of God. Fruitful leaders intentionally invite the Holy Spirit to move in their ministries, expect that He will show up, and leave room for His direction and supernatural action.
  • Empowering: Fruitful pastoral leaders know that they do not have all the gifts necessary to move and transform a community or organization. Therefore, they seek out, nurture, and support others with the gifts that are necessary. These leaders are not threatened by the giftedness of others—even when these gifts exist to a greater degree than their own—and they actively work to grow others into leadership roles.

Living these qualities out will not be easy–especially in the beginning. It will take much understanding, compassion, frank and honest discussion, and trust to change our leadership culture. But doing so is one of the most powerful ways that we can cooperate with the supernatural life that God has given His Body, the Church. When I first met Fr. James Mallon’s parish, St. Benedict, a few years ago, I commented to him that the secret sauce of the Divine Renovation model was that they wedded the very best in human organizational leadership principles with a reliance on the supernatural life of the Kingdom.

Are we ready to commit to such a shift in our own leadership? Are there other qualities of fruitful leaders that should be highlighted? We’d like to know. Drop a line in the comment box. And don’t forget to download our FREE Leadership Resource by clicking the image below: